Sue Hirst
Director of CAD Partners
Columnist, Expert Speaker & Workshop Facilitator
Do you need an expert on cash flow or financial management to speak at your function or conference?
Find out more here >>
Sue has a knack for getting to the heart of the issues that Small Business owners face & writing or speaking about these issues in a clear & concise fashion.
Example Articles
>> 7 Key Numbers that Drive Profit & Cash flow
>> Why Profitable Businesses can go Bust
To interview Sue or request an article for your publication please contact Lesley-Ann Trow:
lesley-annt@cadpartners.biz
These images of Sue Hirst are available to be used for all Media purposes.
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Sue Hirst Biography
Sue Hirst is the director of CAD Partners (CFO on Call), Financial Controllers, who provide small/medium businesses with the opportunity to use the on-site skills of ex-corporate finance managers on an on-call basis, without the normal high cost of hiring one full time.
The idea for CAD Partners (CFO on Call) was born when Sue was a practice manager for a Chartered Accounting firm. Here she saw first hand how clients usually got their management accounts once a year, often eighteen months after the financial year-end. She asked, “How can they manage a business on historical accounts that are a financial year or more old?”
As a result Sue began offering mobile management accounting and financial control services to SMEs for a fixed monthly fee. The company started in 1991 and within two years had built up a substantial base of clients who liked the fact they got regular monthly reports, that were easy to read and they “knew where they stood”.
Due to the success and the demand in the market for good financial control help, Sue franchised the business in 1993.The current client base today exceeds 15,000 and CAD Partners is the only large-scale provider of on-demand financial control services in Australia and New Zealand with over 70 advisors.
Sue remains passionate about educating business owners on important issues such as good cashflow management and financial control. As such, she features regular advice in SME and industry publications.
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